Investment in digital technologies is currently booming across all industries, and the chemicals sector is no exception. In Frost & Sullivan’s March 2018 report, Impact of Digitisation on the Chemical Industry, coating formulators were identified as the most likely to have a digital strategy. However, they put it to use in only a limited number of digital domains. Since then, the use of digital technology by coatings companies has accelerated. Leading coating formulators now have digital initiatives across all domains. The role of digital leadership, especially chief digital officers, is poised to explode through 2019 and 2020.